Perhaps you know what is wrong and just need a plan to fix it. Or maybe you can’t quite put your finger on the problem.
I’m a fractional CMO. I work with companies who want to take their marketing to the next level, but don’t want, or aren’t ready, to employ a full-time senior marketer.
How do I do that? Well not with a logo, or an identity refresh or some smart new brochures and a website.
Read about my services here or better still …
Growing companies often go through a phase where they need the advice and guidance of a chief marketing officer (CMO) or marketing director but they either can’t afford or aren’t ready to employ one full time.
That’s where a fractional CMO comes in. You use a fraction of my time each month in the way that best suits your needs.
For example, you can work with me full-time for a few weeks to define your brand or sales strategy then work with me a few days each month to execute the plan. You could bring me in to lead and develop your marketing team a few days a month and then choose to use me for strategic projects. Or you could use my skills to build your annual promotional calendar, then hire me to manage your agencies and freelancers as they build and run the campaigns.
The important thing is that you have the flexibility to use as much of my services as your business needs without paying for a permanent, full-time member of staff. In other words, you have access to an experienced senior marketing leader at a fraction of the cost of employing one.
Do you need the best marketing advice but are struggling to find it? Are you concerned about the costs of employing a full-time head? Maybe you’ve had enough of nebulous corporate and marketing babble and just want commercially focused guidance. If you know that you have a great business and need someone with the skills, experience and knowledge to help you grow it as and when you need the help, then I’m your man.
Think about the best way to use your budget. A full-time but junior marketer with potential but no strategic experience who needs to be told what to work on. Or a consultant that talks the talk but is reluctant to walk the walk with you. Or a niche agency that you have to find, brief and manage having first decided what tactics you want to use. Or an experienced part-time CMO / marketing director who works as part of your team, on all of your growth levers, who talks and walks and gets stuck-in.
Unlike many consultancy firms or marketing agencies I don’t walk in with a fill-in-the-blanks template or framework downloaded from the internet. Instead I use a very classic approach to building marketing plans: I understand your objectives, I understand your market, I understand your customers, I understand your sales strategy and I understand your limitations, then we (you and I) build your plan together. Just as a full-time marketing director or a CMO would.
I have a proven track-record of delivering revenue and profit growth, winning market leadership, building & mentoring successful marketing teams and taking products and services to market. I apply my passion for sales and marketing, my experience and my network to growing your company at a seniority level you might not yet be able to afford full-time.
From brand strategy to promotional planning to marketing campaigns. From sales strategy to sales and marketing alignment. From go-to-market to pricing to launch campaigns to brand renovation. From organisation building to mentoring and managing. From brand building to lead generation to lead nurturing to sales activation to retention. We agree on a strategic plan and your priorities and I get on with it.
You decide the amount you want to spend, the amount of involvement you need and when to increase it or reduce it. For example you may decide to start with a strategic brand and marketing plan, and then work on campaign planning and execution. Or perhaps you have misaligned marketing and sales teams and want to resolve that before taking implementation support. It could be that you need a period of full-time support to build up momentum before dialling back to once a week or once a month guidance and mentoring. We can work together in any way that works best for your business.
Part-time CMO, CGO or marketing director to implement plans, lead projects and guide and mentor you and your team
All of the advantages of an experienced CMO or marketing director at a fraction of the cost of a full-time head.
Working closely with your sales and marketing teams to generate and convert leads into profitable sales.
Increasing your marketing focus, helping you to build customer centricity and developing your in-house marketing team.
Combine these strategic services with fractional support to help you to implement them or take them as standalone services.
Build a standout, top-of-mind, preferred brand that dominates your category.
Take your product or service to product:market fit & a successful launch.
Build and develop a world-class inhouse marketing team and agency roster.
Create an integrated team with one roadmap for growth and profit.
Revitalise, relaunch or rebrand without damaging your brand equity.
Multichannel brand build, lead generation, sales activation and retention campaigns.
Keep your brand aligned with your business strategy, market and customers
Develop the best sales channels, processes & team to grow your business
Implement and optimise your technology stack to support your sales & marketing
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